Boink Day 2013


Art Direction | Copywriting | Design | Illustration

Every year on the first day of Spring, the good people at Spring raise money for the Vancouver Food bank by jumping on pogo sticks. For every boink, Spring donates $1 to the local Food Bank. A campaign was created that revolved around the quirky and eccentric nature of the idea. The result was an identity that talked about all walks of life coming together to raise money for the Food Bank by jumping on pogo sticks.